How America's Consumer Culture Came to Be: Department Stores, Victorian Ideals, and Communism

It is no secret that Americans love to shop! Whether in department stores, small boutiques, or online - America is a powerhouse of consumerism. But it was not always this way.

Professor Josh McMullen, interim dean of the College of Arts and Sciences at Regent University in Virginia Beach, VA explains the rise of consumer culture in America. From the very first department Stores, to Victorian ideals, McMullen delves into the striking similarities between advertising then and now, the influence of transportation and department stores on consumerism, and the importance of consumption in the battle against communism in the mid-1900s.

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