According to current estimates, 10% of boys and 9% of girls are starting primary school obese. Experts warn that children gain weight ‘at a drastic rate’ when they are at school. Pressure is mounting on schools to address this trend, but we believe more can be done at pre-school age to defuse the problem. The Micro Scooters Play for Life campaign aims to support the Government objective by focusing on the toddler and pre-school years. Our analysis of the current research has found that very young children who have exposure to an array of movement challenges and who confidently develop balance and coordination skills, are more likely to develop into more confident individuals with a lower BMI and a life-long commitment to exercise.
The Micro Scooters Play for Life campaign helps parents, caregivers and early years settings to think differently about the foundations of physical development. It provides guidance and ideas on how to support children through play techniques to build a confidence in their physical ability that will last a life time.
You can find out more about Play for Life including Deliberate Play activities you can do with your child by visiting
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