Christian talks Vacheron Constantin, Hublot, and investing in limited edition watches. **SIGN UP TO WIN A FREE WATCH: (must be subscribed)
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In today's video, Christian dives into the topic of investing in luxury watches, and rather rarity plays a role in a piece's investibility. In general, there are three major factors that play a role in determining how likely a watch will be considered an investment. Those three variables are Brand/Model, Condition, and Rarity.
While the first two are relatively self-explanatory, but rarity has become such a massive topic of conversation, especially in light of recent auctions by places like Philips. The most common example of this is the Paul Newman Daytona, which, empirically, isn't actually a rare watch compared to the kinds of pieces with only a few known examples in the world, or dozens of examples.
The two words that also seem to imply value to many watch geeks are "Limited Edition," specifically when the production number is in the double digits, rather than triple or (in the case of Omega) in the thousands. The question then becomes: is it limited in terms of the number of limited edition runs that the brand does? Hublot, for example, has roughly 8,000 limited edition models, each limited to 30-50 pieces in their respective runs, but still. With that many jabs at a Limited Edition, the odds that the next one will trump it in terms of design and execution in the eyes of collectors is pretty significant. Because of this, the brands are clearly attempting to manufacture rarity to improve the inherent value of their watches. It's a great marketing trick, but it's one that no collector should be blind to.
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