Nervous Mumtrepreneur Lures Peter In With Premium Treats | Dragons' Den

Entering the Den looking for an £80,000 investment in return for a 20% equity share, Adelle Smith pitched her business as a more premium offering than standard cake mixes and this is reflected in her product's price tag but with a high price point on the shelves - will her branding convey 'premium' or just go straight over the audience's heads?

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen #BKD #ExpensivePriceTag

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