The end of the dynasty manager
The start of the decade began with Arsene Wenger and Alex Ferguson still in their pomp. Ferguson had built another new team after suggestions he may leave, winning a third straight league title in 2009 and taking Manchester United to the Champions League final. Arsenal had dropped out of the title reckoning but were still perennial top-four finishers and had been defeated by United in the Champions League semi-finals.
That is a bygone era. No current manager in Europe's top five leagues has been in their position for more than nine years (and only one for more than eight), with clubs across the board unable to avoid the temptation of short-termism in a bid to stave off crisis or clamber after success. In the Premier League, this decade saw the rise of the short-term firefighter manager. One of them became so successful that he landed the England job. Briefly.
But this is not just the work of impatient owners. The rise in media scrutiny and pressure and the demand for coaches to leave no stone unturned in pursuit of perfection has made management at the highest level a draining and exhausting task. It is no coincidence that none of the three most successful managers of the decade (Jose Mourinho, Pep Guardiola and Zinedine Zidane) have lasted longer than four years in any of their jobs.
There are two notable exceptions in Jurgen Klopp and Diego Simeone, but neither of them have yet managed clubs where the immediate expectation was to win the league. The conclusion still holds: Managers can only carry on for so long under pressurised conditions without cracking up or tailing off. The dynastical manager, as we once knew it, is dead.
The rise in broadcasting revenues…
In February 2009 a new domestic Premier Leag
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