If you want to increase lunch business in your restaurant, there is one simple way to do it uncontrollably. Restaurant loyalty programs help customers choose you over your competitors. Watch this video to learn how to make your restaurant impossible to pass up. (This is episode #5 in Ideas for Increasing Lunch Traffic and Sales) _
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About
Attracting someone to your restaurant one time - and then just waving goodbye as they walk out the door - is a fool’s errand… and the #1 mistake restaurant owners make that keeps their lunch business on life support.
So, if you want to turn first-timers into steady regulars that come back to your restaurant on auto-pilot, who spend MORE, and stay loyal, you need to look at restaurant loyalty programs.
A loyalty program reduces your need to pump out discounts all the time, because loyalty members are motivated to earn rewards. And this is NOT theory. Loyalty customers visit MORE and spend MORE than non-members.
A loyalty program provides a “tie-breaker” that causes customers to choose you over your competitors more often because even if they get a coupon for $3 off, somewhere else, they lose out on earning points at your place. And they're working to earn that reward faster. Just think of some of the reward programs you’re enrolled in and how that affects your spending decisions.
A restaurant loyalty program (and I’m not talking like entry-level programs, I’m talking about a serious marketing platform like Repeat Returns) with AUTOMATED marketing ends your dependence on continual mass advertising. This is because once a customer is in your program, the platform does the marketing for you on auto-pilot. And guess what? The high-tech marketing, the stuff you want, is so affordable today. It's so affordable it costs you far more NOT to have it.
Anyway, even if you have an entry-level program, and you’re on the do-it-yourself track, here’s three ways you can use a restaurant loyalty program to boost your lunch sales.
1. Endowment Effect: It’s proven that more customers will come back sooner when you spiff them some points just for joining your loyalty program. That’s because it instantly puts them on the path to earning a reward vs. starting at zero. And that’s why we always recommend that our clients give 25 “bonus” points to customers just for enrolling.
2. Double Points: Awarding double points during lunch hours, or on certain days of the week, or just a random “Double Points” promotion is a proven way to boost traffic WITHOUT using discounts. Customers come for the additional points and in many cases spend MORE money to get MORE points.
3. Catering: Enroll the business ITSELF in your loyalty program and believe me, every time that business earns a reward, they'll be placing an order.
Invest in a restaurant loyalty program that has analytics and automated marketing to make this is simple on you as possible while driving increased business during breakfast, lunch and dinner.
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More About Kamron Karington...
Kamron bought a rundown, nearly bankrupt pizzeria while on a phone call to get tickets to the Rolling Stones (huh?).
Overwhelmed by dumb employees, failing equipment, and flatlined sales, he decided to sell the place and get out. But, after a night sleeping on top of the walk-in cooler, he woke up with an “a-ha” idea that changed everything.
Sales more than doubled from $12,000 a month to $28,000 in just 30 days. Three years later, sales hit a staggering $149,000 a month. That's more than 1,000% higher than when he started.
Kamron published the 400+ page Black Book Restaurant & Pizzeria Marketing Guide detailing every ad, promotion, and up-selling phrase that drove the explosive growth. The Black Book sold out on every continent except Antarctica at $600 a copy.
His marketing articles have been featured in Pizza Today, PMQ, Restaurant Startup & Growth, and Nation’s Restaurant News. His marketing seminars pulled the most massive crowds Pizza Expo has ever seen.
Kamron founded Repeat Returns in 2008 with the goal of providing an all-in-one, done-for-you marketing platform to help restaurant and pizzeria owners make the transition from hand-crank marketing to data-driven, fully automated smart marketing.
Today the Repeat Returns platform is growing sales for high-volume independents, multi-unit and franchise operators nationwide. It’s been recommended by the largest food distributors on the planet to over 400,000+ accounts.
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