Check out our Content Strategy tutorial to learn a simple process for developing a content creation process for your website. One of the largest aspects of your Content Marketing strategy is content creation, and this video will give you some quick ideas to help you grow your audience as you create new content. With so many websites, YouTube channels, marketers, bloggers, artists, and writers creating content, you need a creation and distribution strategy that helps you stay updated, rank high in Google, drive more traffic to your website, and ultimately increase your revenue with the use of content. Content Strategy is the process of developing a strategy for the content you will be creating, where you will be publishing it, and how you will be marketing it to your audience. There are thousands of ways to approach your overall marketing strategy and Digital Marketing strategy, but the main goal should be growing your audience and creating content that solves the problems your customers are experiencing. Whether you have a Marketing blog or a blog about Pool care, you should focus on finding the main pressure points and issues that your customers are facing. One of the best ways to do this is with Keyword Research.
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5-Step Process For Creating a Content Strategy:
1. Start With Your Main Topic
There should be a topic you are trying to cover on your website or for your business. You want to start with a major topic and slowly break it down with different pieces of content.
2. Find The Top Keywords For Your Topic
3. Create Content Ideas for The Top Keywords
4. Choose the Types of Content You Will Create
5. Choose Projected Dates & Marketing for Content
Whether you are looking for a content strategy framework for the web, a website content strategy, or you just need to find new ideas to create content for your business, this is the video for you. It will go over a simple process with examples to answer some common questions like: What is content strategy and why do you need it? The main reason you need a content strategy is because it takes a lot of blog articles, videos, graphics, presentations, eBooks, and more to grow the audience you desire.
What does content strategy include?
The content you will be creating, why you are creating that content, the keywords you will be targeting, dates when you plan to publish your content, the types of content you will be creating, and some areas where you can market your content to people who will be interested in it.
How do you create a content strategy?
You start with the topics you want to cover, the issues you want to solve, and the people you want to reach. From there, you want to find some content ideas based on the top keywords around the subjects you will be covering. Lastly, you should put together a content calendar that you can follow to get the most out of your time and resources.
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