“Marketers are really tasked with trying to authentically build a one-to-one relationship with customers directly. If I’m a customer today, the thing I care about most is convenience, I care about the quality of the product, and I care about the price. And so as a consumer, if I don’t feel like I have one of those three things going on with a brand, that’s a really undesirable place for me as a consumer to be so I'm going to look elsewhere, especially if it’s easy for me.”
What should restaurant marketers keep in mind about consumers today?
“Marketers are really tasked with trying to authentically build a one-to-one relationship with customers directly. If I’m a customer today, the thing I care about most is convenience, I care about the quality of the product, and I care about the price. And so as a consumer, if I don’t feel like I have one of those three things going on with a brand, that’s a really undesirable place for me as a consumer to be so I'm going to look elsewhere, especially if it’s easy for me.”
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