Well optimised page titles (or title tags) and meta descriptions can increase the number of people who visit your website. If your page title and meta description look good in Google's search results then there's a high likelihood that someone browsing may click on your link and not your competitors.
In this video, we'll discuss what page titles and meta descriptions are, why they're important, how to optimise your metadata for increased clicks by using your unique selling points and understanding search intent, and what the best page title length and meta description lengths are in 2019.
00:39 What are page titles and meta descriptions?
03:55 How To Write The Perfect Page Title and Meta Descriptions
03:59 Step 1 — Research
07:29 Step 2 — Understand Searcher Intent
08:11 Step 3 — Perfect Title and Description Length
09:40 Examples of Perfect Page Titles
11:23 Examples of Perfect Meta Descriptions
13:01 Essential Tip: Revisit and Revise Your Meta
13:49 RECAP
Follow our metadata writing guide:
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