How to Select a Strong Name for Your Business, Product, or Service

When it comes to selecting a name for a brand, product, or service, trademark attorneys often take a different approach than most marketers.

When reviewing options for a company, our main consideration is whether or not a name is unique enough to be protected with a federal trademark registration.

However, finding a name that aligns with your brand, while still being unique enough to trademark, can be a daunting and overwhelming task.

Consider the following three tips when choosing a strong, unique name to represent your brand, product, or service.

1. Consider a mutation of an existing word.
2. Combine two words to create a new word.
3. Create a two-word phrase.

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