SWAPP is using AI to let consumers put themselves into ads

Motivated by the noise in the advertising space, SWAPP harnesses Artificial Intelligence to put consumers at the heart of fashion ads and content. Founded by Helen Wang, MSc Strategic Fashion Management and Joanna Lanceley, MSc Strategic Fashion Management.

London College of Fashion and Microsoft joined forces for the second year, challenging students to explore how emerging technology is inspiring new possibilities for fashion design, advertising, and retail. From a collaborative design process between designer and customer using Mixed Reality, to zero-waste patterns made with AI, these students are disrupting the fashion industry.

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