The Lingerie Brand Doing What Victoria’s Secret Won’t

Playful Promises is a gender and size inclusive lingerie brand. Founder and CEO, Emma Parker, worked as a stripper for 11 years to save up enough money to start the brand.

For Playful Promises' anniversary shoot, Emma invites Leyna Bloom, an outspoken trans model who recently called out Victoria Secret for their exclusionary practices, to be the face of her latest release. In a world where everything is "PC" and companies rep the “inclusivity” badge, what is the nuance in inclusivity? How exactly can someone create a product tailored for all body types, skin tones, and genders? Is it possible to create a brand where everyone feels sexy?

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