#YouTube is one of the most popular websites of its kind where people can view many types of videos online. It is also the second largest search engine after Google itself. They have over 50 million users with 1000s of hours of videos uploaded on a daily basis. They also have a large viewer base watching these videos daily. Types of YouTube Ads
• True View Ads: It appears before a video begin and can be skipped. It provides an immediate customer engagement and is a cost-effective method.
• Non-Skippable Video Ads: These type of ads force the viewers to watch the content for up to 20 seconds.
• Bumper Ads: These are also non-skippable but short content ads, usually up to 6 seconds, and appears at the end of a video.
Advantages of YouTube Ads
• It reaches out to a wide audience.
• YouTube Ad lets the business do audience targeting on the basis of topic, demographics, keywords, user interest.
• YouTube Ad provide businesses greater opportunity to place their video for the user to see as it has a better chance of capturing a viewers’ attention.
• YouTube Analytics provide business all kinds of statistical information about the users which are their potential customers.
Some Facts & Figures
• 400 hours of video are uploaded every minute on YouTube which is available in 91 countries and 80 different languages.
• There are over 1.9 billion monthly active users watching over 1 billion hours of videos daily.
• YouTube videos have a greater chance of capturing the users’ attention – 84% more likely than TV Ads.
• It is the second largest search engine and also the second most trafficked website.
YouTube, being one of the most popular websites, provides a platform with immense opportunities to business for showcasing Ads. With a huge viewer base, companies can targets specific audience and can also gather data about the viewers. For more information, you can visit – or send us mail on – biz@webmasterindia.com
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